beat the itch

Humour and entertainment help remove the stigma and embarrassment around sexually transmitted infections. Learn more

About


Download Brand Guidelines here

The BBC World Service Trust has created a brand identity for STI treatment centres around the country. The intention behind creating a brand for these clinics is to encourage people to seek treatment and to enhance the image of these centres. Called Suraksha Clinic (Protection Clinic), the brand has pre-tested positively among the target group and is being implemented in over 900 clinics nation-wide.