A ringtone with a health message is a global first
Nearly 550,000 requests to download the ringtone through SMS short code in India
An additional 200,000 requests from the website
National and international acclaim: The ringtone makes it to the front page of The Times of India; gets talked about on NPR in America; debated on radio shows in Canada and Colombia
CNN lists it as the most novel condom campaign in the world
The condom ringtone tops the list of must-have ringtones in India
